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Tuesday, October 13 • 1:35pm - 2:05pm
Alleviating Product-Engineering Angst (Optimizely)

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Great products are the result of smart plans, alignment, and collaboration across product and engineering teams. With 79% of business leaders believing that the customer experience would benefit if the product, marketing, and IT/engineering teams worked together more closely, it’s incredibly important that these teams collaborate effectively. However, with different goals and management structures, how can product and engineering teams ensure they work well together, and flawlessly deliver for their customers? As Chief Product Officer and Chief Technology Officer, we’ve each experienced firsthand the challenges that can arise when our teams aren’t aligned. If your product and engineering teams aren’t tightly coupled and embedded during the development process, things can start to go off the rails quickly. And when your teams aren’t aligned on how to best serve your customers, neither can be effective.

In this session, we’ll outline the steps we took to solve this problem, including the structural and cultural changes we implemented to ensure our teams are aligned—and how we ensure they stay aligned—both on business goals and objectives as well as on delivering better products quickly and safely. Attendees will learn how to establish a culture of collaboration, from harnessing shared goals and objectives, to realigning strategies and objectives to avoid traditional product and engineering angst. Attendees will leave armed with proven methods and insights to alleviate the angst between their product and engineering teams.

avatar for Lawrence Bruhmuller

Lawrence Bruhmuller

Chief Technology Officer, Optimizely
Lawrence joined Optimizely as CTO to lead the technology strategy and overall engineering organization. He previously held VP of Engineering roles at WeWork, ClearSlide, and Symantec (Vontu), taking on entire software engineering organizations and leading them into their next phase... Read More →
avatar for Claire Vo

Claire Vo

Chief Product Officer, Optimizely
Claire is the Chief Product Officer at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development... Read More →

Tuesday October 13, 2020 1:35pm - 2:05pm PDT
Track 2